Aura

2017

Mugler's green detour — rhubarb, botanicals, and animalic warmth replace the house's signature gourmand sweetness, channeling nature's wildness over patisserie excess.

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Sensory Profile

Composition

Concentration Eau de Parfum

Style Designer

Notable Ingredients

rhubarb leaf green tiger liana orange blossom wolfwood bourbon vanilla animalic accord

Olfactory Structure

Family Woody

Evolution Moderate

Sillage 6/10

Character

Moods

earthy bold mysterious

Season

Autumn

Occasion

Casual

Thematic Territory

A botanical garden after rain, with something feral underneath. Green notes and animalic warmth in tension — Mugler's attempt to channel nature's wildness rather than the patisserie.

Era & Context

Modern

Mugler's pivot away from pure gourmand territory. Aura introduced green, botanical, and animalic elements — the house trying to prove it could do more than sweet excess. The heart-shaped leaf bottle and green juice signaled a different Mugler, though the intensity remained.